So you've got your headshots, and now you want to keep the creativity flowing on your feed? You can turn everyday activities and behind-the-scenes glimpses of your business into engaging B-roll for your social media and marketing videos. With a little care and attention, everyday moments can become captivating B-roll. So grab your phone, start filming, and elevate your small business videos to the next level!
Day-to-day inspiration
- Relaxing: Sitting curled up on an armchair or sofa creates a sense of intimacy in your feed.
- Food: Cooking a dish related to your brand or simply showing your love for good food is a great way of adding a personal touch.
- Walking: Film your feet walking through a relevant location: a coffee shop for a cafe owner, for example, or a park for a dog walker.
- Books: Leafing through a book with inspirational quotes or business-related content shows your more thoughtful side.
- Pets: Because really, who doesn’t love a cute dog video? Walking your furry friend can make a relatable and engaging B-roll clip.
- Motivation: Capture an inspiring view (cityscape or nature) to complement an uplifting quote.
- Drinks: Making your favourite coffee or tea can be a simple yet relatable B-roll addition.
- Clearing up: Show yourself cleaning up your desk to symbolise a fresh start or tackling a new project.
- Journaling: Sharing thoughtful reflections can help to show your more private side.
- Kids: Let the kids take the limelight! Clients love seeing snippets of family life, so share occasionally a little bit of who you are beyond your business.
Behind the scenes business insights
- Lists: Hold up fingers to introduce a list of tips or benefits – perfect for short, engaging Reels.
- Testimonials: Show snippets of positive customer reviews or testimonials to build trust with viewers.
- Process: Film the process of creating something you sell – baking a cake, crafting a product, etc.
- Stop Motion: Use stop motion animation to showcase your products in a fun and creative way.
- Packaging: Show yourself carefully packaging orders to highlight your attention to detail and customer care.
- Milestones: Celebrate a business anniversary with balloons, cake, or a team photo – perfect B-roll for a celebratory video.
- Workspace: Take your viewers on a quick tour of your workspace, showcasing your team and environment.
- Tech: Include shots of the tech you use – laptops, phones, design software – to show the work that goes into your business.
- Notes: Film yourself writing in a notebook to showcase brainstorming or planning sessions.
- Clients: Capture a snippet of a call to demonstrate your client interactions.
Contemporary headshots
Would you like to look like yourself, but your best version? And to quietly stand out from the crowd with some gently creative photographs?
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Headshot Photography:
Investment Guide
If you’re interested in updating your own headshots, this brochure gives you an overview of what to expect from working with me, and a full breakdown of prices.
You’ll get an automated email with a link to view the guide instantly (please check your spam/junk folder if it’s not in your inbox!).
And I’ll send you a personal follow-up email as soon as I can, usually the same working day.
A little freebie
Free PDF: 25 Content Ideas For Your Digital Marketing
This free guide includes:
- 6 behind the scenes ideas
- 9 ideas to show your expertise
- 5 ideas for problem solving and client education
- 5 seasonal ideas and topical content
