30 Content Ideas For Your Digital Marketing

Quick and Easy:

• Numbers Posts: e.g. today I have 1 presentation to complete, 2 client meetings, 3 brand palettes to finalise, 4 fish to feed 

Behind The Scenes:

• Personal Insights: When I’m not working, I’m [insert your hobby] 
• Clear Up Misconceptions: Do people assume something about your industry that just isn’t true? Share the reality! 
• Inspiration: Share who inspires you and informs your work. Help clients connect with you by realising that there’s a human behind the business.
• Bookings and Sales: Share the experience for you of making a sale or confirming a booking. Let your clients know that supporting a small business really has an impact. 
• Your Why: It can be great idea to talk clients through why you do what do – what are your drivers, and your motivation? 
• Your Workspace: People love to see a glimpse behind the polished surface of a brand. Where does the nitty gritty actually take place? Remember, you can always tidy up beforehand! 
• Ethos and Principles: Let clients know what your values are, and what is the ethos behind your business. What’s important to you, and how do you build those principles into your business practice?
• Unglamorous Side: Show the reality of your role, are there any peculiar clothes or kit you have to wear? Do you have to start early, or finish late?

Industry Expertise:

• Ultimate Guide to [Topic in Your Industry]: Offer a comprehensive guide packed with valuable information for your target audience.
• Common Mistakes and How to Avoid Them: Share your expertise by outlining common mistakes people make in your industry and how to avoid them.
• Debunking Industry Myths: Address misconceptions about your industry and provide clarity with factual information.
• Case Studies & Client Success Stories: Showcase your work by highlighting successful projects and the positive impact you’ve had on clients.
• Industry Trends & Predictions: Discuss current trends in your industry and offer predictions for the future.
• Progress: Compare where you started from, and where you are now. How has your business changed and evolved? What are you working towards?
• Skills: Showcase a particular skill or technique required for your role or your business. Every business has one! Think of what you do that someone else would need training to achieve. 
• Tools: Demonstrate the tools you use, showing your knowledge and expertise as you do so. 
• Reviews & Testimonials: Share a comment from a recent client or customer – let them show your expertise. People love social proof – it a testimonial resonates with them, it may inspire them to book you.

Problem-Solving & Education:

• Solve a Common Customer Pain Point: Address a common issue your ideal customers face and offer solutions or tips.
• How-To Guides & Tutorials: Create step-by-step guides or tutorials related to your products or services.
• FAQs Answered: An easy way to brainstorm content is to collate a list of questions your clients often ask. Build a blog post around each question, with detailed answers. Or answer one question at a time in an Instagram post or story. 
• Free Resources & Downloads: Offer valuable resources like templates, checklists, or ebooks relevant to your audience.
• Ultimate Comparison Guide: Compare different products or services in your industry, highlighting pros and cons to help customers choose.

Seasonal & Topical Content:

• Seasonal Marketing Tips: Offer seasonal tips relevant to your industry. Do your customers need different products or services at different times of year? Make some recommendations. Be clear that it’s not an ad, followers love seeing genuine recommendation!
• Industry Event Recap: What insights did you get from attending an industry event? Share these with your followers. This is a great one to encourage sharing of your content too – tag the industry professionals involved and the venue.
• Celebrate National/International Days: Create content relevant to national or international days related to your industry. Even days that don’t relate specifically can be employed – on World Wellbeing Week, for example, can you share an example of how you maintain wellbeing in your industry, or your day to day life?
• Year-End Review & New Year Goals: Reflect on the past year’s accomplishments and share your goals for the upcoming year.
• Curated Content Roundups: Compile a list of valuable resources or content from other industry experts.

Remember:

• Target Your Audience: The more carefully you hone your content around the problems and interests of your ideal client, the better.
• SEO Optimisation: Use relevant keywords and optimise your blog posts and social media content for search engines.
• High-Quality Content: Focus on creating informative, well-written, and engaging content.
• Call to Action: Encourage readers to take action after reading your blog posts, such as contacting you or subscribing to your newsletter.
• Promote Your Blog: Share your blog posts on social media, email marketing, and other channels.

The photos used to illustrate this blog post were taken for Alex Mills, a life coach who helps finance professionals with their career challenges, as well as improving their work-life balance and increasing confidence. Alex gains her clients from LinkedIn, so I took a range of photos that could be used to illustrate LinkedIn posts. Of course I also took some to use as her profile photo – with a range of shots so she can keep these fresh and updated over the next year or so.