As a therapist or coach, how you present your business can significantly influence whether potential clients choose to engage with your services. Great photos are powerful tools that can enhance your marketing efforts, foster trust, and cultivate a welcoming environment for prospective clients.
More and more, therapists need photographs of themselves beyond a studio backdrop ā shots that will show their personality, and help clients connect with them.
We can include photos of a dummy client session, photos with the books that inspire you, even interior shots of your therapy space. And of course, a neutral backdrop for directories.
I loved the experience ā Louise made the whole thing so smooth, but also she has a lovely, calm vibe where I didnāt feel in a rush. Iām a newly qualified therapist and setting up in private practice, so I needed some headshots for my online profile. I was nervous about what to wear and how Iād look in the photographs as Iām not that photogenic ā Louise has a great prep guide which really helped with this. I feel she really captures the personality of the person and I loved the action shots, like having a pretend client consult both in-person and online. The impact of the photos has been great as my potential clients could have more of an understanding of what a therapy session with me would be like, rather than just seeing a headshot of me. I enjoyed the whole experience so much ā Louise made the whole experience really enjoyable, and the photos are fab!ā
Holly
Doing a photoshoot with Louise was a lovely experience. As a therapist, Iām not used to having my picture taken and was a bit anxious about spending a couple of hours on itābut Louise made me feel at ease from the start! She also made me laugh a lot, so not only did I feel relaxed, but we also got a wonderful job done. I highly recommend her to any fellow therapistsāor anyone looking to have their presence captured professionally and authentically.
Ana
Why are great photos important for promoting your therapy business?
Creating a Welcoming Atmosphere:
Therapy often involves addressing sensitive topics and personal issues, and potential clients want to feel at ease. Quality photos that reflect your therapy spaceāwhether itās a cosy office, a serene waiting area, or calming outdoor settingsācan immediately convey a sense of safety and comfort. Through carefully chosen images, youāre not only showcasing your practice but also inviting individuals into a space that promises empathy and understanding.Building Trust and Authenticity:
Visuals can help establish trust. Authentic images that show you in your practiceāengaging with clients (or more likely, a dummy session), conducting group sessions, or working in community settingsāhumanise your professional identity. They connect potential clients to the real person behind the qualifications, fostering a sense of authenticity that is crucial for building relationships in therapy.Enhancing Your Brand Identity:
Great photography can be an extension of your overall brand identity. Consistent visual themesācolor palettes, styles, and moodsāacross your website, social media profiles, and other marketing materials create a cohesive brand image. Professional photos can convey the essence of your therapeutic approach, whether itās warmth, professionalism, or approachability. Proper branding fosters recognition, helping clients remember and recommend your practice.Improving Engagement on Social Media:
Visual content drives engagement in social media more than any other type of content. Posts that include images receive significantly more interactions than those that donāt. For therapists, sharing high-quality imagesāwhether they are inspirational quotes overlaid on blissful landscapes or snapshots of your practiceācan increase your online presence and facilitate greater interactions with your audience. Remember, engaging content can help your practice remain top-of-mind for those seeking support.Educating and Informing:
Photos can also serve an educational purpose. Infographics, diagrams, and eye-catching images can make complex psychological concepts more digestible. Creating visually engaging resources can position you as an expert in your field. Educating potential clients through visuals not only informs them about therapy but also encourages them to seek help and understand what to expect, reducing the barrier to entry.The Impact of Professionalism:
Lastly, high-quality images signal professionalism. When your website and marketing materials feature poor-quality or amateur photographs, it can send a message that your practice operates in the same way. Investing in professional photography allows you to present a polished image, giving potential clients confidence in your expertise and practice.
Contemporary headshots
Would you like to look like yourself, but your best version?
And to quietly stand out from the crowd with some gently creative photographs?
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Headshot Photography:
Investment Guide
If youāre interested in updating your own headshots, this brochure gives you an overview of what to expect from working with me, and a full breakdown of prices.
Youāll get an automated email with a link to view the guide instantly (please check your spam/junk folder if itās not in your inbox!).
And Iāll send you a personal follow-up email as soon as I can, usually the same working day.
A little freebie
Free PDF: 25 Content Ideas For Your Digital Marketing
This free guide includes:
- 6 behind the scenes ideas
- 9 ideas to show your expertise
- 5 ideas for problem solving and client education
- 5 seasonal ideas and topical content
